Burger King is helping to bring meatless meat into the mainstream.
On Monday, the fast-food chain announced that it would begin testing the Impossible Whopper in 59 locations in St. Louis. The move is a partnership with Impossible Foods, a California-based company that uses a genetically-modified yeast to make its plant-based burgers taste and bleed like meat.
“We wanted to make sure we had something that lived up to the expectations of the Whopper,” Burger King’s North America President Christopher Finazzo told Reuters. “We’ve done sort of a blind taste test with our franchisees, with people in the office, with my partners on the executive team, and virtually nobody can tell the difference.”
In an April Fools’ themed video, the fast-food chain shows customers eating the burgers and being surprised to discover that they are not made of meat.